DMA Insight: Consumer email tracking report 2015

Privacy Risk Assessment on Email Tracking

Today’s online marketing industry has widely employed email tracking techniques, such as embedding a tiny tracking pixel, to track email opens of potential customers and measure marketing effectiveness. However, email tracking could allow miscreants to collect metadata information associated with email reading without user awareness and then leverage the information for stealthy surveillance, w...

Tracking Email Reputation for Authenticated Sender Identities

With the amount of unsolicited emails on the rise, domain authentication schemes have been widely deployed to identify senders. Establishing a sender's identity does not guarantee its adherence to best practices. To maintain a history of sender activity, in our prior work, we had proposed RepuScore: a collaborative sender reputation framework and demonstrated its effectiveness using simulated l...

Final Report - Smart and Fast Email Sorting

Some people receive hundreds of emails a week and sorting all of them into different categories (e.g. Stanford, Studies, Holidays, Next Week, Internship, Friends, Graduate Activities) can be timeconsuming. Most email clients provide a sorting mechanism based on rules specified by the user : sender’s email address, key words for the subject... The aim of this project is to develop a machine lear...

ENDO 2015 – Meeting report

It wasmy pleasure to attend The Endocrine Society’s 97th Annual Meeting and Expo courtesy of the Elsevier/Oxford Centre for Diabetes, Endocrinology andMetabolism Junior Research Prize for Basic Science in March of this year. Hosted at the San Diego Convention Centre, we were certainly privileged to enjoy such an invigorating scientific program with the idyllic backdrop of San Diego Bay. The she...

Annual Report 2015-16_Final_Check